Founded on the fundamental belief that men of any age have the right to look great and feel unstoppable, our mission is simple. We strive to give men an unshakable confidence which starts from the top, with great hair, and envelops their whole being.

People start to notice the purpose in your strides, and the conviction in your voice. From then, it’s only inevitable that this confidence radiates inward, coining our motto: “look great, feel unstoppable” From the very first days of Menfirst, we knew this is what we wanted to do.

But, we knew that generic hair dye wasn’t going to cut it. To truly make men feel great we had to add something extra: ingredients which can back up the “feel great” philosophy. As you can imagine, it’s not so easy to feel great if you’re lathering your hair in ammonia and sulfates… so, when we created Menfirst we came up with a unique formula, free from harsh ingredients.

But, that’s just the tip of the iceberg; all of our formulas are designed with only you in mind. The modern man. So, in short, Menfirst does what it says on the bottle: we put men… first. By giving you the confidence that you deserve, with ingredients and results that make you look great, but feel unstoppable!